Our Structure Puts People First

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At First Choice Dental, our number one priority is people: our doctors, staff, and the people we serve. We want to make sure our doctors can focus on their patients and provide great dentistry solutions, without getting bogged down by other noise. So our doctors get uncommon support every step of the way with tools to help foster success. We believe this is part of why First Choice Dental is an industry-leader in patient satisfaction.

With 11 clinics throughout Dane County, we’re a convenient option for doctors, no matter where they’re located. Rather than operate as a network of loosely affiliated clinics like many of our competitors do, we determined that centralization and standardization were instrumental to ensuring a superior patient experience. With local ownership, all decisions are made right here, not by faceless corporate boards in another state. And our administrative support branches handle things like marketing, human resources, billing, insurance and more, so our doctors can focus on above and beyond dentistry for their patients.

Convenience. Locations. Local ownership. And comprehensive patient-first mentality. Together, it makes First Choice Dental the perfect fit for those wanting a rewarding experience in the dentistry.