Practice Affiliations

Why Affiliate?

Affiliations are the right choice for:

  • Doctors who want to continue working and are looking to reduce the amount of time they spend on non-clinical activities so they can focus on what matters most – their employees and patients
  • Doctors who want to take some chips off the table and diversify their investments to ensure long-term financial security for their family

Affiliations can take many forms, including:

  • Retaining ownership and outsourcing administrative functions
  • Selling a minority stake in your practice to provide financial liquidity and reduce your administrative burden
  • Selling a majority or all of your practice to provide financial liquidity and reduce your administrative burden

We will consider any of the above options on a case by case basis. Contact us to learn more.

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The First Choice Dental Difference

First Choice Dental is not a DSO. We are a Madison-based, dentist-owned, group practice. We’re not an investor group looking to make a return in the short term – we’re in this for the long haul. As a result, we can typically offer a higher valuation and create a more flexible affiliation plan for your practice than our larger, private equity-backed competition.

Patients and employees love First Choice Dental. We can help your practice create loyal, satisfied patients and employees too.

What We Look For

Inside Dane County, WI

  • We will consider any practice located in Dane County for an affiliation

Outside of Dane County, WI

  • Located in Wisconsin, Illinois, Iowa, or Minnesota
  • Urban and suburban locations are preferred
  • Annual net collections ≥$1.0 million
  • ≥1,500 active patients
  • ≥6 operatories
  • Low employee turnover
  • Strong reputation in the community
  • Focus on patient satisfaction and retention
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Support Services

We understand the headaches involved in running your own practice. In fact, a handful of our doctors previously owned a private practice, where they spent between five and 20 hours per week focused on non-clinical, administrative activities. When you affiliate with First Choice Dental, we provide extensive administrative support so that you can focus on what matters most - your employees and your patients.



No need to worry about payroll, collections, receivables, and payables, etc.


Billing is a pain. Let our in-house team of billing experts take care of it for you.

Business Intelligence

We have a proprietary, industry-leading BI platform that will provide real-time insights into your practice’s performance. (Ask Bill for a Demo.)

Continuing Education

In-house continuing education programs, plus a generous annual allowance so that you can stay on top of your game.

Human Resources

We’ll find you the best candidates and handle everything from benefits administration to FMLA.

Information Technology

Our in-house team of three experts handle all of your technology support needs. 99.9% satisfaction and sub 10 minute response times.


Need new patients? No problem. We’ve got a leading brand in Madison. Learn about ours or let our friends at KW2 work with you refine yours.

Payor Management

Let us handle the headache of ensuring that you’re getting the most reimbursement for your work.


As a client of Henry Schein Special Markets, we get the most favorable pricing.

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Affiliation FAQs

That depends on a variety of factors. Get in touch with us for a no-obligation practice analysis and valuation.

That depends on your personal circumstances. We’ll work with you to figure out the right plan to help you achieve your personal and professional goals.

Practices located outside of our existing footprint (i.e., Dane County) would likely retain their existing branding. We think that it makes sense for practices located within our existing footprint to adopt the First Choice brand to benefit from our existing brand equity and new patient acquisition efforts.

Yes. Each of our lead doctors retains decision-making responsibility within their clinic and is invited to participate in quarterly meetings of our Clinical Board.

Contact us to Learn More

Ask us about:

  • Ownership in the management company
  • Clinical leadership opportunities
  • Equity appreciation potential
Contact Us