Practice Affiliations

The First Choice Dental Difference

First Choice Dental is a Madison-based, dentist-owned group practice.  We’re not an investor group looking to make a return in the short-term – we’re in this for the long haul.  As a result, we can typically offer a higher valuation and create more flexible support and affiliation solutions for your practice.

Our teamwork-based culture of success has been based on our Five Pillars – Servanthood, Family, Passion, Humility, Thankfulness for more than 25 years.  These core values have guided us through our growth- and will continue to

We evaluate many partnership opportunities each year, but we are most interested to affiliate with others who believe in our Five Pillars and are motivated to partner with a patient-focused group who can assist you in maintaining the pride and loyalty of your patients and employees.

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Why Affiliate?

First Choice Dental Affiliations are the right choice for:

  • Doctors who want to access capital and best operational practices to grow their businesses to the next level
  • Doctors who want to be part of a community of likeminded professionals who provide high-quality dentistry and improve patient outcomes and experiences
  • Doctors who desire access to resources to stay current with constant dental advancements

Affiliations can take many forms, including:

  • Selling a minority stake in your practice to provide financial liquidity and reduce your administrative burden
  • Selling a majority or all of your practice to provide financial liquidity and reduce your administrative burden

We will consider any of the above options on a case by case basis. Contact us to learn more.



What We Look For

Inside Dane County, WI

  • We will consider any practice located in Dane County for an affiliation

Outside of Dane County, WI

  • Located in Wisconsin, Illinois, Iowa, or Minnesota
  • Urban and suburban locations are preferred
  • Annual net collections ≥$1.0 million
  • ≥1,500 active patients
  • ≥6 operatories
  • Low employee turnover
  • Strong reputation in the community
  • Focus on patient satisfaction and retention
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Support Services

We understand the headaches involved in running your own practice. In fact, a handful of our doctors previously owned a private practice, where they spent between five and 20 hours per week focused on non-clinical, administrative activities. When you affiliate with First Choice Dental, we provide extensive administrative support so that you can focus on what matters most - your employees and your patients.



No need to worry about payroll, collections, receivables, and payables, etc.


Billing is a pain.  Let our in-house team of billing experts take care of it for you to maximize collections and minimize time spent on administrative items.

Business Intelligence

We have a proprietary, industry-leading BI platform that provides real-time insights into your practice’s performance while ensuring compliance with regulatory requirements.

Continuing Education

In-house continuing education programs, plus a generous annual allowance so that you can stay on top of your game.

Human Resources

We’ll find you the best candidates and handle everything from benefits administration to FMLA.

Information Technology

Our in-house team of three experts handle all of your technology support needs. 99.9% satisfaction and sub 10 minute response times.


Need new patients? No problem. We’ve got a leading brand in Madison. Learn about ours or let our friends at KW2 work with you to refine yours.

Payor Management

Let us handle the headaches of ensuring that you’re getting the most reimbursement for your work and that all your staff are properly credentialed.


As a large client of Henry Schein Special Markets, we get the most favorable pricing.

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Affiliation FAQs

That depends on a variety of factors. Get in touch with us for a no-obligation practice analysis and valuation.

That depends on your personal circumstances. We’ll work with you to figure out the right plan to help you achieve your personal and professional goals.

Practices located outside of Dane County might retain their existing branding. We think that it makes sense for practices located within Dane County to adopt the First Choice brand to benefit from our existing brand equity and new patient acquisition efforts.

Yes. Each of our lead doctors retains decision-making responsibility within their clinic and is invited to participate in quarterly meetings of our Clinical Board.

Contact us to Learn More

Ask us about:

  • Ownership in the management company
  • Clinical leadership opportunities
  • Equity appreciation potential
Contact Us