Madison Dentist Phone
First Choice Dental

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About Your First Choice Dental Office in West Madison

At First Choice, the whole family can enjoy comfort-conscious care from award-winning dentists!



Our west Madison dental office has been known to make people smile for the incredible care our dentists and hygienists provide, along with the fact that the entire staff is just plain fun to be around. We’re not saying you’ll be making special trips to the dentist just to say hello, but when you do have to pay us a visit, there’s a good chance you’ll feel comfortable and at ease.

Where We’re Located

Located at 138 Junction Rd., just off the beltline, our dental office is right across the street from Target — super convenient and accessible for anyone who lives, works or goes to school on Madison’s west side.



Why choose a dentist at our west Madison office?

No local dentist other than First Choice Dental offers as many award-winning dentists and dental specialists. We’re consistently named among Madison’s top dentists, cosmetic dentists, orthodontists, as well as other dental specialist categories, by a panel of our peers. Our team is adept at caring for kids, teens and adults — so the whole family is welcome!

Additional perks include laser dentistry, early detection technology, a focus on preventive care and the reassurance of a team of dentists and dental professionals who are at the top of their field. Plus, our expert team is committed to offering the latest in comfort-conscious technologies and techniques, as well as a sincere concern for your dental wellness and overall health. We’re always looking for better ways to provide the very best care, which is why our dental staff participates in ongoing trainings and learnings to remain educated and well-versed on any advances in the dental industry.

Our goal is to put even the most anxious patient at ease, and make sure that fear doesn’t stand between a patient and the care they need and deserve. Our comfort-conscious philosophy is the reason our team consistently receives more than 97% patient satisfaction from raving fans that love First Choice Dental.

Our patients also love the fact that they can find a dental specialist like an orthodontist, endodontist, periodontist, or oral surgeon in one office — so they don’t have to hunt all over town for quality specialized care.



Does your west Madison office take my dental insurance?

Most likely, yes! We accept most dental insurances. For more information, check out our Dental Insurance page, or simply give us a call at (608) 833-1100.

Get the care you need without fear, with the gentle touch of our west Madison dental team.

Dr. Rob Bradley West Madison DentistDr. Rob Bradley     
Dr. Rob Bradley is an award-winning dentist consistently named to Madison’s top dentists list by his industry peers. Madison-born and raised, he’s a family man with strong ties to the local community. Dr. Bradley is actively involved in volunteering to coach youth hockey and baseball teams, helping out with local schools and caring for those in need in Madison. He also takes great joy in taking care of the thousands of patients who have chosen him as their Madison dentist! In addition, Dr. Bradley is Wisconsin’s only certified Lumineers dentist. Read recent patient reviews for Dr. Rob Bradley.

west madison dentist steven dowDr. Steven Dow


Dr. Steven Dow an energetic and easy-going dentist who’s known for his bright smile and gentle touch. Like Dr. Bradley, Dr. Dow is well versed in the latest comfort-conscious dental technologies and techniques, and is loved by a growing group of patients.

Dr. June Mello Dentist Verona WIDr. June Mello
Although Dr. Mello cares for patients of all ages, she has a special fondness for caring for elderly patients — including those with special care needs. Dr. Mello applies her 20+ years of patient care experience to helping you and your family get and maintain healthy, happy smiles. She’s known in the Verona community as a dentist with a gentle, soft touch and a patient disposition.

Have questions, or need an appointment?

Feel free to contact us at (608) 833-1100. You can also schedule an appointment online with a First Choice dentist or hygienist at our west Madison location.

We’re also happy to schedule a complimentary consultation so you can meet our team before you make an appointment. We want to make sure you’re 100% comfortable with the professionals that will be taking care of your oral health.

We look forward to seeing you soon at our west Madison dental office!