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First Choice Dental


About Your First Choice Dental Office in Fitchburg

Let our award-winning Fitchburg dentists care for your family’s smiles.

Dr. David Gundersen Local Dentist Fitchburg WIAs our Fitchburg community grows, we’re growing with it every step of the way. Our award-winning dentists are not only dedicated to providing comfort-conscious™ care to every patient — including adults, teens and kids — they’re also active in mastering new techniques and technologies in an effort to constantly improve so they can provide even better care. Our attention to comfort, both physical and psychological, is what makes our patients feel so at ease when visiting their local dentist. Some have told us they even look a little forward to going to the dentist!

At our Fitchburg dental office, services include general dentistry, family dentistry, laser dentistry, preventative care and early detection. In addition, our nearby Verona office has an on-staff orthodontist and endodontist (root canal), making it easy to get all the care you need from a First Choice dentist.

Where We’re Located

Located at 5950 Seminole Centre Ct., in Fitchburg, we’re easy to find at the corner of Seminole Highway and Highway PD (McKee Rd.). We’re just up the road from Savannah Oaks Middle School, so before or after-school appointments are a snap! Whether you live, work or play in Fitchburg or southwest Madison, we’re the local dentist that’s right in your neighborhood!

Why choose a dentist at our Fitchburg office?

Perhaps no other locally owned and operated dentist in the greater Madison area is better known, more trusted or has more happy, loyal patients than First Choice Dental. Our lead dentist, Dr. David Gundersen, is famous for treating you like family — with a genuine concern for your dental wellness and smile you’d be hard pressed to find anywhere else in the Midwest.

But you don’t just have to take our word for it, because we’ve been consistently named to Madison’s list of top dentists, as well as voted a Best Place to Work by Madison Magazine. So you can rest assured that we care for our patients and our staff. This is why you’ll find no shortage of sincere smiles here at First Choice Dental!

And because our offices also have orthodontists, endodontists and other dental specialists on staff, there’s no running all over town when you need specialty care. It’s all right here for you with one provider. Busy families and individuals appreciate that convenience and time savings.

Our orthodontist and endodontist are just down the road at our Verona dental office, and we’re happy to make appointments for you and share records and x-rays when necessary. We can also schedule multiple family or individual appointments, including orthodontic (ortho) visits, on the same day so you don’t have to make multiple trips.

Every dentist, dental assistant and hygienist in our Fitchburg office is dedicated to providing comfort-conscious care every step of the way. This is true whether you need a cleaning, filling, crown and bridge work or complete restorative care.

With comfort-conscious care, we don’t just focus on physical comfort. We provide peace of mind as well. This philosophy helps ensure our patients feel comfortable and at ease among health practitioners they trust. Our dentists go to great lengths to ensure that even the most phobic of dental patients can put their minds at ease — which takes the fear out of visiting the dentist for an anxiety-free experience!

Laser dentistry is one of the technologies we often use with patients that have a fear of the dentist. What makes laser dentistry so helpful is that it allows you to have no-shot, no-drill appointments while your dentist focuses on preventative care you need for better short- and long-term dental health.

We’ve had a multitude of patients who experienced a phobia of the dentist for years or decades — either because of a poor past experience at another dentist, or because they suffer from an anxiety-causing condition called “dental fear.” After becoming one of our patients, these individuals often tell us that they, “no longer fear going to the dentist.” Now that’s what we love to hear!

Does your Fitchburg office take my dental insurance?

Our dentists accept most dental insurances, so there’s a very good chance the answer will be yes. Check out our Dental Insurance page, or simply call us at (608) 273-6500 for more information about dental insurance, or to set up an appointment.

For those who don’t have insurance, or who need assistance handling the uncovered portion of a visit, we have flexible payment plans to help make things more manageable. Feel free to call us for more info on these plans, or simply drop by when you have a few minutes!

Get the comfort-conscious care you deserve from your local Fitchburg dentists.

Dentist Fitchburg WI Dr. David GundersenDr. David Gundersen
Dr. David Gundersen is the lead dentist at our Fitchburg dental office. He was recently recognized with a Public Health Leadership Award for his work in public health. Dr. Gundersen is committed to making sure that all people have access to good dental care in our community. Prior to pursuing a career as a dentist, and joining First Choice Dental, Dr. Gundersen was a middle school teacher and had an extensive career in public health. He carries his passion for people and his commitment to quality care into every single appointment. And he is famous for leaving every patient with a smile, and usually a laugh with a story or joke. Patients appreciate how his background as a teacher makes him an expert at explaining treatment options in a friendly, easy-to-understand way.

Click here to read recent patient reviews for Dr. Gundersen.

Have questions, or need an appointment?
Feel free to contact our Fitchburg office at (608) 273-6500. You can also schedule an appointment online with a Fitchburg dentist anytime.

If you prefer, you can also schedule a complimentary consultation to meet your dental team before making an appointment. We’re happy to answer any questions or concerns you may have to put your mind at ease. There are no obligations attached to these consultations, but don’t be surprised if you leave the dentist with a smile on your face!