Madison Dentist Phone
First Choice Dental


Why Choose a Dentist or Orthodontist at First Choice?

It’s easy for a dental office to say they’re trustworthy. At First Choice Dental, we prefer to show you. Here’s a video of Dr. Rob Bradley and his patients, the Unbehaun family. The video focuses on comfortable family care, because we understand that in addition to keeping your mouth healthy — it’s important to keep you comfortable and pain-free, too!

The three most common dental questions new customers ask are:

  1. Do you take my insurance?
  2. Can you fix my problem?
  3. Are you close to me?

A fourth question that new patients don’t typically ask, but we know they’re thinking, is “will it hurt?” Let’s address all four of these questions here …

Do you take my dental insurance?

We accept most common dental insurances. See a complete list of the dental insurances we’re providers for here.

Can you fix my dental problem?

If it has to do with your smile, the answer is most likely yes. A key advantage of First Choice Dental is that we offer general and family dentistry from the very first tooth, through tots, teens and throughout your adult years. But we also offer a whole suite of dental specialty care including root canal, cosmetic dentistry, periodontics, oral surgery and orthodontist care with a variety of choices in braces including Invisalign and traditional braces. We also offer services that require advanced training such as sedation dentistry, TMJ disorder relief and Lumineers®.

Are you a dentist close to me?

With First Choice Dental, it’s easy to find a local dentist or orthodontist in Madison and Dane County, WI. With nine locations, you’re never more than a few miles away from one of our neighborhood offices. We’ve chosen our locations carefully, because we understand the proximity of your dentist is an important consideration.

Will it hurt?

We are super-proud of the fact that some of the most common patient satisfaction comments we get after an appointment are, “that didn’t hurt at all,” or “that was NOTHING like going to the dentist when I was a kid!” On multiple occasions we’ve been told, “you’ve helped me overcome my fear of the dentist.” We are overjoyed by comments like these because they mean each dentist and orthodontist at First Choice Dental is being true to our commitment to comfort-conscious care. It’s these types of positive reviews that have consistently earned us a spot on Madison Magazine’s list of Top Dentists in General Dentistry, as well as a number of dental specialty categories like endodontics, periodontics, orthodontics and cosmetic dentistry.

If you’d like to learn more about First Choice Dental, feel free to give us a call with your questions…